The "Other" Macaroons

Ask any Jewish kid about Passover and the food items you MUST eat-- hands down right after Matzah is Macaroons. I don't know what it is about the overly sweet Manischewitz can of cookies but they're a must have for your 8 day Passover hibernation. (7 days if you are in Israel) Or maybe less if you run out of Matzah.

Can I eat beans? What about rice? Ugh the RULES!?

Fun Fact: Wikipedia has 7 different ways to spell Matzah. Who knew?

But enter the latest trendy sweet craze.

J. Chanceux Macaroons

202A Mott Street

Macaroons.

And these aren't the kosher for passover variety. (Or are they?? Anyone??)

These French macaroons come in a rainbow of colors and flavors that is harder to pick out than a ice cream flavor.

Mr. Broad and I were doing a walk around Chinatown into Soho to East Village and being tourists along the way. And then I came across this window.

Entranced.

Fig. Peanut Butter. Rose water. Vanilla. Mocha. Lavendar. Chocolate. Peach.

Whoa.

Excuse the glare behind the glass display.

And so many more...

Apparently this shop shares the space with an ice cream parlor. Like the ice cream shop closed their section in the back during the winter (Helloooo, people still eat ice cream in the winter!!) and this macaroon place subletted in. I love when people play nice in the sandbox.

Mr. Broad and I got a small box of 6 for $6.

So the French Macaroons. They're pretty small, airy yet not overly sweet. They're good for sure but I have to say the craze definitely revolves around the colors. Ya know that bright blue ice cream with pink sprinkles that you wanted as a 8 year old (or for Mr. Broad, yesterday). This is like that for grown ups.

But don't worry Manischewitz. I still have a place in my heart for your macaroons in April.

PS- But speaking of macaroons... did I mention that Mr. Broad and I are going to FRANCE next month?! Yes the Broads are continuing their travels and hitting up EUROPE... Aah lots to come.